Proagrica
 

Download our latest whitepaper to find out more about grower engagement.

Engaging growers to demonstrate value

Growers’ expectations for positive online experiences is steadily increasing. This provides grand opportunities for ag retailers ready to fully embrace digital.

It was a challenge to engage with growers even before COVID-19 complicated matters. Newer online competitors who offer low pricing on crop inputs but little in the way of service have chipped away at growers’ share of mind and overall share of market. And even among growers who are open to a deeper engagement with full-service ag retailers, lingering concerns about data permissions and a lack of transparency into their production plans often make the grower-retailer relationship less than it could be.

Download the whitepaper to discover more.

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